|
Thursday, May 20, 2010
|
Certified Aesthetic Consultant (CAC) Fast Track Certification Program
Don’t miss the opportunity to complete your CAC certification in one weekend by attending this intensive pre-show fast track course. THE Aesthetic Practice Association™ (TAPA) and CAC program advisors will present the core online curriculum in a live and interactive format during a one day session to prepare applicants for the certification exam held at the conclusion of THE Aesthetic Show. Additional credits necessary to complete the certification process will be given for attending educational workshops during the show, and upon passing the exam applicants will be awarded their certificate of completion of the CAC program.
|
|
9:00 am to 10:45 am
|
Session One: Basic Science
Faculty:
Tess Mauricio, M.D., Dianne Quibell, M.D.
Topics:
• Clinical Targets of Energy-Based Devices
• Energy Sources and Devices
• Energy-Based Device Tissue Interaction
• Skin Structure and Aging
• Treating the Aging Face
|
|
10:45 am to 11:00 am
|
Break
|
|
11:00 am to 1:00 pm
|
Session Two: Consultation Skills
Faculty:
Greg Washington
Topics:
• Consultation Closure: Phone / Internet
• Expectation Management and Selling Skills
• Handling Complaints and Complications
• Pricing and Fee Discussion Strategies
• The Aesthetic History and Informed Consent
|
|
1:00 pm to 2:00 pm
2:00 pm to 3:45 pm
|
Lunch
Session Three: Business Practices
Faculty:
Syed Amiry, M.D., Jay A. Shorr
Topics:
• Basic Business Financials
• Effective Photography
• Laser Safety
• Physician / Practice Leadership
• Team Building in the Aesthetic Practice
|
3:45 pm to 4:00 pm
|
Break |
|
4:00 pm to 6:00 pm
|
Session Four: Marketing Principles
Faculty:
Candace Crowe, Cheryl Whitman
Topics:
• External Advertising
• Internet Marketing
• Invertising Part One: Principles and Physical Elements
• Invertising Part Two: Process Improvement
• Understanding Conversion Stages and ROI
|
|
|
|
|
6:00 pm to 7:00 pm
|
|
Advanced Aesthetic Course - Controversies in Aesthetic Medicine and THE Aesthetic Business Forum
Join thought leaders in the aesthetic medical community as they discuss and debate controversial current trends, procedures and technologies that are shaping this field. Both faculty and attendees are encouraged to join the discussions and presentations to ensure thorough coverage of each topic. During the afternoon Aesthetic Business Forum session listen as Wall Street analysts and top executives from leading companies in the aesthetic industry present a highly condensed review of the aesthetic market, including a five year forecast and a preview of pipeline products. The CEOs of emerging companies will also reveal innovative development- stage products that will impact the industry.
|
|
9:00 am to 10:45 am
|
Session One: Controversies in Aesthetic Medicine
MODERATOR: William Philip Werschler, M.D., F.A.A.D., F.A.A.C.S.
Expert Faculty:
Skin Rejuvenation: Science vs. Marketing Hype, Daniel Cassuto, M.D.
Neuromodulators: Are They All the Same?, Klaus Fritz, M.D.
Hand Rejuvenation, Amir Moradi, M.D.
Dermal Fillers: Short Term vs. Long Lasting, William Philip Werschler, M.D.
|
|
10:45 am to 11:00 am
11:00 am to 1:00 pm
|
Break
Session Two: Controversies in Aesthetic Medicine
Expert Faculty:
Cosmeceuticals: How Do They Hold Up Under the Harsh Light of Science?, Carl Thornfeldt, M.D.
Energy-Based Devices: How to Make the Best Decision for Your Practice, Dianne Quibell, M.D.
Body Sculpting: Surgery vs. Non-Invasive, John A. Millard, M.D.
Volumizing: Autologous Fat vs. Dermal Fillers, Warren Tracy Hankins, M.D.
Fractional Resurfacing: Fact vs. Fiction, Renee Cobos, M.D.
|
|
1:00 pm to 2:00 pm
2:00 pm to 3:45 pm
|
Lunch
Session Three: The Aesthetic Business Forum
THE Aesthetic Business Forum will provide a highly condensed review of the aesthetic market as well as a five year forecast provided by Medical Insight, Inc., the leading market research firm specializing in aesthetic medicine. Speakers include Wall Street analysts and top executives from leading companies in the aesthetic industry who will present their views of the market as well as a preview of their R&D pipelines.
Speakers:
Michael Moretti: President, Medical Insight, Inc.
Global Aesthetic Market Analysis and Forecast
Nancy Briefs: CEO, Elemé Medical
Re-Shaping the Way You View Body Shaping
Robert Ruck: Vice President of Worldwide Marketing, Sciton
Aesthetic Market Trends in Asia
Louis Scafuri: CEO, Syneron Medical
Strategies to Stabilize the Medical Aesthetic Industry
Steve Willoughby: Analyst , Cleveland Research Company
A Wall Street Analysis of Recent Aesthetic Industry Trends
|
|
3:45 pm to 4:00 pm
|
Break
|
|
4:00 pm to 6:00 pm
|
Session Four: The Aesthetic Business Forum
Speakers:
Tom Weldon: Chairman, The Innovation Factory
The New Parameters for Starting a Medical Aesthetic Venture
John D. Dobak, M.D.: CEO, Lithera
Pharmaceutical Lipoplasty: Developing a Novel Treatment Approach to Local Fat Reduction
Bob Curtis: President and CEO, MyoScience, Inc.
Cold is the New Cool
Keith Leonard: President and CEO, Kythera Biopharmaceuticals
Novel Approach to Fat Removal
Dennis Condon, President and CEO, BioForm Medical, Inc.
Not all Technology is New
|
|
6:00 pm to 7:00 pm
|
Networking Reception
|
|
|
*Program schedule and faculty subject to change
|
