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Practices Embrace Economic Opportunity
Decreasing insurance reimbursements and rising consumer
interest are driving an increasing number of family physicians
towards aesthetics. According to Sachit Shah, M.D., a laser surgeon in
British Columbia, Canada, primary care is an appropriate venue for this market.
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| SopranoXL Laser Overcomes
Disadvantages of Hair Removal Tx
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Patients are now experiencing less
discomfort and shorter treatment sessions
for hair removal, thanks to the
SopranoXL, a novel 810 nm diode laser
from Alma Lasers, Inc. (Buffalo Grove,
Ill.).
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Primary Care Practice
Thrives with Candela Lasers
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Thanks to an array of lasers from
Candela Corporation (Wayland, Mass.),
Michael Busman, M.D., has been able to
augment his family practice in Americus,
Ga., by treating popular aesthetic indications
ranging from hair removal to vascular
lesions.
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ASAPS Statistics Report
Slight Rise in Cosmetic Procedures |
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Since 1997, when the American
Society for Aesthetic Plastic Surgery
(ASAPS) first began collecting multispecialty
procedural statistics, the overall
number of cosmetic procedures has
increased by 457%. Individually, surgical
procedures have increased by
114% and non-surgical procedures by
754% over the last decade.
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Transdermal Delivery
Exciting Growth Area for Aesthetics
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Transdermal drug delivery (TDD) offers a
non-invasive, patient friendly treatment
approach to a variety of aesthetic ailments
such as cellulite, facial rejuvenation and
body recontouring, which aesthetic industry
professionals find very appealing.
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| Silk’n Home-Use Hair Removal Device Optimizes Professional Tx |
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Patients can now conveniently reduce
hair growth in the privacy of their own
home thanks to the Silk’n™ system from
Home Skinovations (Yokneam, Israel).
The company’s patented Home Pulsed
Light™ (HPL™) technology uses low
pulse energy, is FDA cleared to treat all
areas of the body accept the face and
achieves results that nearly rival in-office
procedures.
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MedLite C6’s Versatility
Enhances Physicians’ Practices
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Primary care physicians developing
aesthetic niches have found HOYA
ConBio’s™ (Fremont, Calif.) MedLite® C6
laser beneficial in providing a wide variety
of treatments. This versatile Q-switched
Nd:YAG laser eliminates the need to purchase
multiple devices, while accelerating
practice profitability.
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Understanding and Reinforcing
Your Service Value Proposition |
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Everyone, at every stage in their practice,
must understand and reinforce their
service value proposition. The receptionist
or customer service representative
(CSR) is no exception; in fact they have
the greatest challenge because they
cannot obtain any visual cues from the
caller.
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MedSpa Expansion Trend Faces Economic Reality Check
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Over the past few years, medspa and laser treatment franchises
have emerged in every city across America. Seduced by the
industry buzz and growth statistics, many physicians see medical spas
as a means to boost their income and eliminate the headaches of
daily practice.
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Innovative Pain Relief
Developments Boost
Aesthetic Procedure Volume |
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Undoubtedly one of the leading barriers keeping new consumers from entering the
aesthetic market is the pain factor. Fear of discomfort both during and after treatment
has been cited as a major reason why consumers remain on the fence about
undergoing any cosmetic procedure, fromlasers to injectables to surgery.
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| New Economy Requires Creative Marketing of Cosmetic Services |
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For a while it remained a whisper, now it’s a low
moan. The R-word can be heard coming from the
mouths of a number of politicians, economists, newspapers
and, yes, even cosmetic enhancement practitioners.
The R-word is recession and it’s being spoken
aloud by many physicians as they predict future earnings
for their practice.
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BBL’s Variety Enables
Customized Treatments |
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Sciton, Inc.’s (Palo Alto, Calif.)
Broadband Light (BBL™) system
enables physicians to treat a widerange
of clinical indications; including
pigmented lesions, hair removal,
vascular lesions and skin laxity, with
one device.
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Aesthetic Medicine Breathes
New Life Into Your Practice |
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There is a simple catch phrase:
“work smarter, not harder”, and while
you may not have heard this much during
med school, this phrase has taken
on new meaning and a real sense of
urgency for many physicians struggling
to stay afloat and become cash positive
in today’s world of managed healthcare
and third-party reimbursements.
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